Rakuten’s High Stakes
Super Bowl Campaign
Rakuten’s first ever Super Bowl commercial had all the thrills, high-stakes shopping, a Bond-esqe villain performance by Hannah Waddingham, and yes, a cat on a robot vacuum.
The results? Cha-ching.
+9% in just one quarter
3 billion press impressions
and the #1 spot in YouTube for retail
Rakuten launched a teaser to announce their big debut, and Hannah’s role.
We kept the game going after the Super Bowl with retargeting ads.